Its websites receive more than 35m hits a month from homeseekers – and nosey neighbours – seeking a price estimate for a property. They also list more than 1m homes for sale and rent. Last year, Zoopla merged with PrimeLocation.com, a subsidiary of Daily Mail & General Trust, which has a majority, but not controlling, stake in the group. Annualised sales reached £35.8m in 2012, and founder Alex Chesterman, 43, is reported to be looking to float the company for more than £1bn.
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